Selling Art In The Digital Market

By Monisha Iswaran

Nowadays the world does most things digitally – and if you’re an artist hoping to sell your work online it’s time to listen up! This enables you to reach a global audience, as you can showcase your work in one place, with many people being able to view it, anytime, anywhere. This widens your reach far more than an auction or art showcase would. It also gives you the freedom to present yourself as you would like to, uploading pictures of your work and adding to a description of yourself with working links or background information about your journey as an artist. All in all, people may be able to get more out of a glance at your online portfolio than they would in person, where you may not always be able to showcase your best assets.

Instagram Is The New Art Dealer

There are a number of artists who are doing very well for themselves by cultivating a following on Instagram and selling their pieces that way. The best way to do this is to put up only your best work, and be consistent with your uploads. It will also be beneficial to learn photography tricks, so that the pictures you put up do your artwork justice. If your photographs are poorly lit or composed, your work simply won’t sell. Make sure it’s nicely positioned, the lighting compliments the colours of your work and that it’s propped on an aesthetically pleasing piece of furniture for starters.

This is not to say you need an expensive camera or fancy editing software. You’ll find you can take great quality photos with just your iPhone camera and the editing tools on instagram itself. Also don’t forget to use relevant hashtags such as #art or #melbourneartists (depending on where you are based of course) so that people who are interested in art to begin with are viewing your profile – increasing your chance of making sales.

Spread Your Work Throughout The Internet 

You should make sure that you have your bases covered, and that you’re making the most of various online sales platforms out there (because there are many of them!). There are plenty to choose from, and you should focus on ones that are relevant to your particular type of art. Also tap into networks that focus on your geographical area as well – especially if you have any work that is specific to your surroundings. Make sure you shop around on the net and decide which platforms are best for you – rather than just joining the first one that catches your eye.

This is also easier done once you have a clear idea of who your audience is (which may only be the case once you are fairly established and have some experience which points to who falls within the demographic of most of your buyers). For example, retailers selling a range of baby and kids equipment would be reaching out to the parenting community who want the best for their children.

Business Coaching For Artists

If you are serious about launching your work into the digital market, consider hiring a professional to help you out – if you are in the financial position to do so it can be extremely beneficial! Such coaches should be able to help artists find their voice in terms of what is unique about their art piece and which collectors they should be appealing to for the best results.

Try to find a business coach with expertise in the particular field of art sales, as you want to work with someone who has experience understanding the specific needs of artists rather than just selling online in general. If you are going to be paying your hard earned money for this service you want to make sure you are working with a professional who’s assistance is tailored exactly to what you need.

So venture into the online world, and discover a host of new opportunities to sell your art to the right audiences, and open yourself up to a bunch of new connections.